Prior to the switch to become an exclusive online channel, we helped the BBC Three Marketing & Audiences team fully understand the digital and social behaviours of the youth audience, to enable them to effectively plan, create and engage the audience with content.
A comprehensive review of the UK's youth audience's media consumption, focused on digital and social behaviours and attitudes of the demographic. The development of a media 'day in the life' diary helped map future opportunities for content for the channel. Our team additionally produced a social media playbook, channel map and content framework alongside the development of a bespoke measurement framework focused on content objectives and KPIs.
"The research and insights into UK youth audience that Headstream delivered is one of the most comprehensive reviews of an audience that the Marketing and Audiences team have ever seen." Andrew Davies, BBC Head of Marketing Planning - BBC