When it comes to posting anything online, we know that brands aren’t competing against other brands. They’re competing against cute kittens, epic fails and videos that are of the NSFW variety. So, how do consumers feel about branded content? Do they even notice it? Do they care about ads? Do they visit branded websites? Can they be bothered with branded blogs? (Spoiler alert: They don’t.)
Sure, we’ve got common sense and gut instinct, but we live on data and cold hard facts. That’s why we created the Stop the Scroll Report.